Charge what
you're worth.
How to set prices, raise them and build revenue you can rely on, without losing customers.
Pricing models, value pricing, raising prices, retainers and revenue mix. Short, sourced answers to the most profitable decisions you make.
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Can I Add a New Revenue Stream Without Losing Focus?
Want to grow your business without spreading yourself too thin? Here's why what is likely to close and where your time is best spent when considering new revenue streams.
Can I Raise Prices Without Losing Customers?
Raising prices is daunting, but it’s often necessary. Successfully navigating this challenge hinges on how you communicate value and offer options to your customers.
Discounting vs Holding Your Price: Which Wins Long-Term?
Choosing between discounts and holding firm is crucial for UK businesses. Understanding long-term impact on loyalty and profit impacts growth, perception, and profitability.
How Do I Choose a Pricing Strategy?
Choosing the right price is vital for UK small businesses, but it’s more than just covering costs. It’s about understanding what is likely to close and where your time is best spent when setting prices that attract customers and boost
Why Does Value-Based Pricing Increase Profit?
Value-based pricing moves beyond time-based billing, focusing on the positive impact you have on your clients’ bottom line and unlocking higher profits.
How Much Should I Charge for My Services?
Struggling to price your services correctly? Understanding your costs, competition, and customer value is key to setting rates that attract clients and boost your bottom line.
Raise Prices vs Cut Costs: Which Protects My Margin?
Protecting your business margins isn't always about squeezing pennies. Often, a small price increase delivers better results than cost-cutting, especially if you know when and how to implement it effectively.
Retainer vs Project Pricing: Which Should I Use?
Choosing between retainer and project pricing can be tricky. Understanding which model aligns with your business needs and budget is key to a successful agency partnership and avoiding unexpected costs.
Should I Compete on Price?
Competing on price feels like a quick win, but it's a dangerous game. What is likely to close and where your time is best spent is focusing on the value you bring to customers, not just being the cheapest option.
Should I Move to a Subscription Model?
Considering a subscription model? Understanding if it’s the right move for your business is key, with 79% of UK adults already subscribing, it's a market ripe for growth.
Should I Switch to Value-Based Pricing?
Struggling to price your services? Understanding how to link your fees to the value you deliver can unlock significant revenue gains for your UK SME, but a careful transition is crucial.
When Should I Raise My Prices?
Knowing when to raise your prices is vital for profitability. It’s about understanding your value, your market, and communicating effectively with customers.
Why Does Value-Based Pricing Increase Profit?
Value-based pricing moves beyond time-based billing, focusing on the positive impact you have on your clients’ bottom line and unlocking higher profits.
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