Sales outreach & cold contact — Sales

Cold Calling vs Cold Email: Which Works Better?

Choosing between cold calling and cold email isn’t about which is ‘better’, but what is likely to close and where your time is best spent. Both are valuable sales tools, but success hinges on understanding your audience.

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Sales outreach & cold contact 4 min

Can I Send Cold Emails Legally in the UK?

Want to boost B2B leads with cold email? It's legal in the UK if you get it right, understanding what’s legally permissible and where to focus your time is key to avoiding hefty fines and maximising impact.

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Sales outreach & cold contact 4 min

Cold Calling vs Cold Email: Which Works Better?

Choosing between cold calling and cold email isn’t about which is ‘better’, but what is likely to close and where your time is best spent. Both are valuable sales tools, but success hinges on understanding your audience.

Video →

Sales outreach & cold contact 5 min

How Much Cold Outreach Does It Take to Win a Client?

Struggling to turn cold calls into clients? Understanding the optimal number of outreach touches is crucial for UK SMEs, but it's not one-size-fits-all.

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