Persona vault · For the sales lead
A sales effort that predicts revenue,
A sales effort that predicts revenue,
instead of hoping for it.
From your first cold email to a close rate you can trust, the moves every founder and first sales hire actually needs, in sequence. Short, sourced answers, no fluff.
The Five Minute VaultUK · 2026
The
Sales Lead
Sales Lead
You're responsible for revenue now, whether founder selling or first sales hire.
How Do I Generate Leads for a B2B Business?3 min
Can I Send Cold Emails Legally in the UK?3 min
Cold Calling vs Cold Email: Which Works Better?5 min
What Is a Sales Pipeline?5 min
+ 5 more · ~33 minutes, start to finish
The reading order
The Sales Lead's path, in order.
Not a pile of links — a sequence. Read straight through, or drop in where you are. Every question opens its full five-minute answer in the library.
01
Start here
Find the right people
Talk to fewer, better prospects.
3 answers
01
Sales
How Do I Generate Leads for a B2B Business?
Pick one channel you can repeat every week and work it deliberately. Consistency beats cleverness in the early days.
3 min
02
Sales
Can I Send Cold Emails Legally in the UK?
To business addresses, generally yes, with honest sender details and an easy opt-out. Know the rules before you send at scale.
3 min
Coming soon
03
Sales
Cold Calling vs Cold Email: Which Works Better?
Email to open a conversation at scale, call to advance one that matters. The call lands far better once the name is already familiar.
5 min
Coming soon
02
Build on it
Run the process
Earn the deal, don't pitch at it.
3 answers
04
Sales
What Is a Sales Pipeline?
A visual model of every deal by stage, so you can see what is likely to close and where deals are getting stuck.
5 min
05
Sales
How Does a Sales Pipeline Work?
Deals move stage by stage as they qualify, and you forecast from how many sit where. Stalled stages are where revenue quietly dies.
3 min
06
Sales
What Is a CRM?
A single record of every contact, deal and conversation. Buy one when a spreadsheet genuinely slows you down, not before.
3 min
03
When you're ready
Make it predictable
Repeatable, not heroic.
3 answers
07
Sales
What Is Sales Conversion Rate?
The share of leads that become customers. Track it by stage and you find exactly where the pipeline leaks.
3 min
08
Sales
How Many Leads Do I Need to Hit My Sales Target?
Work backwards: target revenue, average deal size, then your conversion rate. The maths tells you how full the top of the funnel must be.
5 min
09
Sales
How Much Commission Should I Pay Salespeople?
Enough to motivate, tied to outcomes you actually want. Reward margin and retention, not just signed deals that later churn.
3 min
Keep them coming
Every week, new answer to top questions for the sales lead.
You've seen the value. Now keep it coming: every new answer for the sales lead is sent straight to you. Tailored to your role, so you never have to come back and check.
01 — The future
New answers as they land
We publish to this vault every week. Get answers the moment they're live.
02 — Personalised
Tuned to your role
Picked for the sales lead, not generic. The answers for the job you do.
03 — Guided
Delivered in sequence
Once a week, as a path you can follow, not an inbox to triage.
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The topics these come from
Every answer in this vault has a permanent home in one of these topic hubs — browse the full set any time.
Answer first·
Evidence after·
Sourced·
Five minutes·
Free & open