Persona vault · For the founder
Starting a business?
Starting a business?
Here's the whole map.
Every decision a new founder hits in the first year, from plan to price to register to sell, pulled from across the library into one route, in the order you'll meet them. Free to read, start to finish.
The Five Minute VaultUK · 2026
The
Founder
Founder
Starting something from zero, doing all twelve jobs at once.
When Should I Write a Business Plan?5 min
Why Do Business Models Matter?3 min
Should I Do Market Research Before Launching?5 min
How Much Should I Charge for My Services?3 min
+ 5 more · ~35 minutes, start to finish
The reading order
The Founder's path, in order.
Not a pile of links — a sequence. Read straight through, or drop in where you are. Every question opens its full five-minute answer in the library.
01
Start here
Decide what you're building
Direction before motion.
3 answers
01
Strategy
When Should I Write a Business Plan?
Write one when it forces a real decision, not to file in a drawer. A one-page argument for why this works beats forty pages nobody reads.
5 min
02
Strategy
Why Do Business Models Matter?
Your model is how you make money and deliver value. Get it wrong and no amount of effort downstream will fix it.
3 min
03
Strategy
Should I Do Market Research Before Launching?
Yes, but the cheap kind: twenty real conversations with buyers beat a thousand survey rows. Talk to people before you build for them.
5 min
02
Build on it
Set up the money
The plumbing that keeps you alive.
3 answers
04
Pricing & Revenue
How Much Should I Charge for My Services?
Price to the value you deliver, not the hours you spend, and by a little more than feels comfortable.
3 min
05
Finance
What Is Cash Flow?
The timing of money in and out. Profit is an opinion; cash is the fact that keeps the lights on.
3 min
06
Finance
Should I Register for VAT?
Compulsory past the threshold, but voluntary registration can pay off sooner depending on who your customers are.
5 min
Coming soon
03
When you're ready
Win your first customers
Demand you can actually win.
3 answers
07
Sales
How Do I Generate Leads for a B2B Business?
Pick one channel you can repeat every week and work it deliberately. Consistency beats cleverness in the early days.
3 min
08
Marketing
What Is a Marketing Funnel?
The path from stranger to customer, awareness to decision, so you can see the one step you're losing people at and fix it.
5 min
09
Business Growth
When Should I Make My First Hire?
When the work only you can do is being crowded out by work someone else could. Buy back your highest-value hours first.
3 min
Keep them coming
Every week, new answer to top questions for the founder.
You've seen the value. Now keep it coming: every new answer for the founder is sent straight to you. Tailored to your role, so you never have to come back and check.
01 — The future
New answers as they land
We publish to this vault every week. Get answers the moment they're live.
02 — Personalised
Tuned to your role
Picked for the founder, not generic. The answers for the job you do.
03 — Guided
Delivered in sequence
Once a week, as a path you can follow, not an inbox to triage.
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The topics these come from
Every answer in this vault has a permanent home in one of these topic hubs — browse the full set any time.
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